About Smarty Girl
The Smarty Girl mission is to empower girls to pursue what makes them unique through clever clothing that encourages curiosity.
BECAUSE GIRLS ARE MORE THAN HEARTS AND FLOWERS!
Hi, I'm Emilee Palomino, founder of Smarty Girl and mom to Sofie Lou, the original #SmartyGirl.
Four-year-old Sofie is the fiery spark to my fuse and inspiration behind everything this brand represents.
When she was a year old, her love of airplanes inspired me to invent clothing that empowers girls to explore STEM (science, technology, engineering, math) in style.
As a purveyor of precocious pants, Smarty Girl encompasses my greatest passions:
Smarty Girl leggings feature designs traditionally marketed to boys reinvented with a clever twist.
Because girls like airplanes (and sharks, chemistry, dinosaurs, insects, cars, space and robots), too!
THE SMARTY STORY
I created Smarty Girl because I couldn’t find what I was looking for while clothes shopping for Sofie.
Head to the girls' section of any store and take your pick: princesses, butterflies or unicorns.
Girls' clothes are all hearts-this and flowers-that.
Now no one loves a good floral print more than me but options for girls left me wanting more.
Meanwhile, the boys' section is jam-packed with STEM clothing options.
The message sent to girls: "Sorry, impressionable little lady, these subjects are off-limits for you."
I tell my daughter she can be a scientist/pilot/whatever the heck she wants, but why can't I find clothing to reflect that gender equality attitude?
Sure, I could dress her in blue and green STEM designs from the boys' section.
But what happens if she believes science topics are not for her?
So I decided to do something about it.
THE SMARTY BRAND
Let’s get one thing straight: Smarty Girl is not anti-hearts or anti-flowers.
Personally? I love hearts and flowers. And my favorite color is pink.
The goal is to offer options so my daughter and all girls understand that science is for everyone.
My bold designs are inspired by my daughter for bright moms and their brainy daughters.
Not because all girls should like dinosaurs with handbags and hair bows — but because I do! 💕
THE SMARTY FAMILY
By offering STEM options, I strive to show girls no topic is off-limits when it comes to learning.
You're invited to join a tight-knit community of parents empowering our daughters on Instagram.
Sincere thanks for being here. I'm beyond grateful that my idea resonates with others.