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Everyday Essentials & Statement Pieces

From playful tees to cozy sleepwear, explore thoughtfully designed styles made for comfort and creativity.

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Dinosaur Twirl Dress w/ Pockets

Silky soft pima cotton. Twirl skirt with pockets. Handcrafted with care in Peru. Because girls like dinosaurs, too! 2-10Y 🦖💕 Regular $45, SALE $38.99 + FREE shipping

Because Girls Are More Than Hearts And Flowers!

The Smarty Girl mission is to empower girls to pursue what makes them unique through clever clothing that encourages curiosity. 

Hi, I'm Emilee Palomino, founder of Smarty Girl and mom to Sofie Lou, the original #SmartyGirl.


Ten-year-old Sofie is the fiery spark to my fuse and inspiration behind everything this brand represents.

Made With Love

Thoughtfully Designed for Growing Minds

Every piece is crafted with premium Pima cotton and inspired by the belief that girls can change the world.

  • Emilee Palomino, Founder of Smarty Girl

    My daughter loves sharks, dinosaurs, robots and airplanes.
    But clothes shopping had me puzzled.

  • Lightbulb Moment

    Young girls aspire to be what they see.That's why I created leggings that empower my daughter to be whatever the heck she wants to be.

  • Ethical or Bust

    I've found a sisterhood of like-minded moms whose fierce girl power energy is shaking up the idea of what young girls are.

Loved by Families

What Parents Are Saying

Thousands of families trust Smarty Girl for quality, comfort, and confidence-building designs.

My car-loving. insect-hunting little girl lives in her Smarty Girl leggings. Numerous washes later and they still look just as great as when we opened them. Smarty Girl brand is showing little girls everywhere that loving insects. sharks
and being smart is awesome!

- Elizabeth S.

Mom of 6-year-old

I love the Smarty Girl brand not only for the super cute leggings but for the message behind them. It makes me happy that there's a brand that supports science themes but with a girly twist. I look forward to all the cute designs in the future!

- Megan D.

Mom of 8-year-old

Smarty Girl leggings fit right into my personal parenting style. our fashion style and our lifestyle. Not only are they stylish and fun.
comfortable and durable. but Emilee and Smarty Girl send all the good vibes and powerful messages.

– Monica L

Mom of 4-year-old

I'm a mom on a mission to show my daughters that the world is theirs for the taking. Early exposure to STEM helps to normalize and foster an interest in these subjects. My curious two year old and I fell in love with Smarty Girl for their designs and functionality. These mighty little leggings can handle hockey lessons, gymnastics class and everyday toddler destruction!

– Shelby J.

Mom of 4-year-old

My car-loving. insect-hunting little girl lives in her Smarty Girl leggings. Numerous washes later and they still look just as great as when we opened them. Smarty Girl brand is showing little girls everywhere that loving insects. sharks
and being smart is awesome!

- Elizabeth S.

Mom of 6-year-old

I love the Smarty Girl brand not only for the super cute leggings but for the message behind them. It makes me happy that there's a brand that supports science themes but with a girly twist. I look forward to all the cute designs in the future!

- Megan D.

Mom of 8-year-old

Smarty Girl leggings fit right into my personal parenting style. our fashion style and our lifestyle. Not only are they stylish and fun.
comfortable and durable. but Emilee and Smarty Girl send all the good vibes and powerful messages.

– Monica L

Mom of 4-year-old

I'm a mom on a mission to show my daughters that the world is theirs for the taking. Early exposure to STEM helps to normalize and foster an interest in these subjects. My curious two year old and I fell in love with Smarty Girl for their designs and functionality. These mighty little leggings can handle hockey lessons, gymnastics class and everyday toddler destruction!

– Shelby J.

Mom of 4-year-old

My car-loving. insect-hunting little girl lives in her Smarty Girl leggings. Numerous washes later and they still look just as great as when we opened them. Smarty Girl brand is showing little girls everywhere that loving insects. sharks
and being smart is awesome!

- Elizabeth S.

Mom of 6-year-old

I love the Smarty Girl brand not only for the super cute leggings but for the message behind them. It makes me happy that there's a brand that supports science themes but with a girly twist. I look forward to all the cute designs in the future!

- Megan D.

Mom of 8-year-old

Smarty Girl leggings fit right into my personal parenting style. our fashion style and our lifestyle. Not only are they stylish and fun.
comfortable and durable. but Emilee and Smarty Girl send all the good vibes and powerful messages.

– Monica L

Mom of 4-year-old

I'm a mom on a mission to show my daughters that the world is theirs for the taking. Early exposure to STEM helps to normalize and foster an interest in these subjects. My curious two year old and I fell in love with Smarty Girl for their designs and functionality. These mighty little leggings can handle hockey lessons, gymnastics class and everyday toddler destruction!

– Shelby J.

Mom of 4-year-old

My car-loving. insect-hunting little girl lives in her Smarty Girl leggings. Numerous washes later and they still look just as great as when we opened them. Smarty Girl brand is showing little girls everywhere that loving insects. sharks
and being smart is awesome!

- Elizabeth S.

Mom of 6-year-old

I love the Smarty Girl brand not only for the super cute leggings but for the message behind them. It makes me happy that there's a brand that supports science themes but with a girly twist. I look forward to all the cute designs in the future!

- Megan D.

Mom of 8-year-old

Smarty Girl leggings fit right into my personal parenting style. our fashion style and our lifestyle. Not only are they stylish and fun.
comfortable and durable. but Emilee and Smarty Girl send all the good vibes and powerful messages.

– Monica L

Mom of 4-year-old

I'm a mom on a mission to show my daughters that the world is theirs for the taking. Early exposure to STEM helps to normalize and foster an interest in these subjects. My curious two year old and I fell in love with Smarty Girl for their designs and functionality. These mighty little leggings can handle hockey lessons, gymnastics class and everyday toddler destruction!

– Shelby J.

Mom of 4-year-old