BOYISH DESIGNS FOR GIRLY GIRLS

Toddler Girl Leggings

Dinosaur Leggings

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the SMARTY Girl story

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Emilee Palomino, Chief Smarty Girl

My toddler daughter loves sharks, dinosaurs and airplanes.

But clothes shopping had me puzzled. It seems that makers of clothing decided girls aren't interested in STEM (science, technology, engineering, math). 

I didn't know anything about starting a clothing line, but I did know that young girls deserve more options than hearts and flowers. 

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Lightbulb Moment

Young girls aspire to be what they see.

That's why I created leggings that would empower my daughter to be whatever the heck she wants to be. (Bonus: Running this business has empowered me.)

The Smarty Girl brand encompasses my greatest passions — motherhood, art, fashion, female empowerment and STEM.

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Empower a Girl, Empower the World

I've found a sisterhood of like-minded mamas whose fierce girl power energy is shaking up the idea of what young girls are.

Spoiler alert: Our daughters are future doctors, teachers, presidents, astronauts, artists and engineers who will change the world.

more on the 'about' page →

MADE WITH LOVE

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Ethical or Bust

Who makes our leggings? That's an important question that I feel good about answering.

Smarty Girl is founded on the principle that our leggings benefit all involved.

Cheap fashion isn't cheap. A consumer may not pay much for a fast fashion garment but someone, somewhere is paying. 

I wasn't willing to further my dream on the backs of exploited people. Kids wear Smarty Girl leggings but they will never, ever make them.

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Organic Cotton

Smarty Girl leggings are made from cotton that's grown without herbicides or pesticides.

Global Organic Textile Standard (GOTS) certification means energy is conserved, soil is preserved and farmers and their communities are protected. 

Our low-impact dyes don't have heavy metal toxins and other stuff that no one wants on their kid. 

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Boyish Designs for Girly Girls

When it comes to quality, I don't comprise.

From the embroidery on the pant leg to the softness of the tag, no detail was overlooked.

The end result? Wonderfully soft boutique-quality leggings with bold prints you won't find anywhere else.

I hope you love them as much as I do. 💝 

more on the 'faq' page →

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